It’s time for the Annual Sales Kickoff Meetings (SKOs)
…. And we have all been there before!
Check out the graphic above and it's clear to most that the traditional approach to delivering an annual SKO is just not working!
It’s critical to get the SKO Right … With a new, proven approach
An alternative to the traditional approach for executing a world-class, highly effective SKO, is to design an engaging and collaborative event that has individual sales teams who are developing their action plans to support the company’s goals and objectives.
Consider these ideas for a great SKO:
Create a succinct agenda that supports your objectives for the SKO
Ensure everyone is aligned with the company’s goals and strategies
Absolutely celebrate past successes
Share best practices that will motivate the sales teams and generate energy around the company’s offers and products
Design interactive sessions facilitated by sales leaders to develop their action plans and metrics for achieving the company’s goals. A possible format for the interactive sessions:
o Goals and key initiatives for this year
o Current realities impacting sales (positive and negative)
o Options to address realities and meet goals
o Action plans collaboratively developed by first-line managers and their teams, first-line managers committed to coaching their teams, with accountability, defined expectations, and metrics
Teams that develop their own accountability plans are much more likely to succeed!
If this interests you, feel free to reach out to us at ZZ Sales Systems, or to us directly, for more info or ideas on how to develop a world-class SKO.
Sincerely,
404-918-9524
719-351-2415
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